Content Strategy: Think Utility Before Customization

For a company with dozens of product lines, numerous possible personas, and a global presence, developing content can be a daunting venture. The number of permutations for information types...

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Audience Marketing: Death to the Product "Selfie"

Companies may not intend to be narcissistic. But they unintentionally produce a lot of "product selfies." Marketers start out right. They consider customer needs when answering the question,...

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Chief Digital Officers: Bridging the Innovation Gap Between the CIO and CMO

The chief digital officer (CDO) is no longer an exotic, quixotic, flash-in-the-pan role. In some of the world's leading brands, the CDO is now the general manager of a large digital business...

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The 4 big reasons you need an ABM strategy right now

There are four significant trends making account-based marketing (ABM) a major focus for B2B marketers:Rising customer expectations are the most disruptive trend in business today. Customers...

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Voice Dream Writer: Word Processing Plus a Whole Lot More

Voice Dream has become a well-known name in the assistive technology community because of Voice Dream Reader: a text-to-speech reader available for iOS devices. Now...

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A New Year's Fitness Plan for Your CMO (Content Marketing Operations)

 Over the past few months, IDC has worked to define "Content Marketing" and to espouse its vital role in the execution of marketing campaigns.If you're not on-board yet as to the necessary...

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The New CMO's First Hundred Day Playbook

In a 2014 study, IDC found that 51% of CMOs at tech companies have held their position for fewer than two years. We predict many new CMOs again this year. How can a new executive start right?...

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Keeble Keyboard for iPad: Flexible Text Input for Users with Special Needs

Keeble is a virtual keyboard for iPad made by AssistiveWare. The app is only available in English for iPads running iOS 8 and above. As a result of new features available in iOS 8 the Keeble...

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Call for Participation: IDC's 2015 Cloud Marketing Barometer Survey

IDC's CMO Advisory Service is excited to announce that we are breaking new ground with a survey focused on marketing benchmarks within Cloud Software and Digital Services companies. This is...

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Apple's New App Return Policy in Europe is a Big Deal for VoiceOver Users

Recently, Apple implemented a new 14 day no questions asked return policy in many European Union (EU) nations according to 9to5mac. The new policy allows customers to receive a full refund on...

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